AI visibility checker tools measure how ChatGPT, Claude, Perplexity, and Google AI see your brand. With over 60% of B2B buyers using AI assistants for research, knowing whether AI recommends you—or your competitors—is essential.
This guide compares the leading AI visibility tools, from one-time audit services to continuous monitoring platforms.
Why You Need an AI Visibility Checker
Traditional SEO tools can't measure AI visibility. Ahrefs doesn't tell you if ChatGPT recommends your product. Semrush can't show you whether Perplexity cites your brand.
AI visibility requires specialized tools that:
- Test prompts across AI platforms - ChatGPT, Claude, Perplexity, Google AI
- Detect brand mentions in AI-generated responses
- Analyze citation quality - primary recommendation vs. alternative
- Track sentiment - how positively AI describes you
- Compare competitors - who else appears in relevant queries
- Monitor changes over time
Without these tools, you're blind to an increasingly important channel.
Types of AI Visibility Tools
1. One-Time Audit Services
Best for: Establishing a baseline, periodic check-ins, budget-conscious teams
These services conduct a comprehensive audit at a single point in time, delivering a detailed report with scores, competitor comparison, and recommendations.
Advantages:
- No ongoing commitment
- Comprehensive analysis
- Clear recommendations
- Lower total cost if auditing quarterly
Disadvantages:
- No continuous monitoring
- Can't catch sudden changes
- Manual process for follow-ups
2. Continuous Monitoring Platforms
Best for: Active GEO programs, agencies, brands with frequent content changes
These tools automatically test your visibility on a regular schedule (daily, weekly, or monthly), providing dashboards and alerts.
Advantages:
- Ongoing visibility
- Trend tracking
- Alerts for changes
- Historical data
Disadvantages:
- Higher ongoing cost
- May test limited prompt sets
- Requires active management
3. DIY Manual Testing
Best for: Initial exploration, small budgets, simple needs
You can test prompts yourself by asking AI assistants questions and recording results.
Advantages:
- Free
- Immediate
- Full control over prompts
Disadvantages:
- Time-consuming
- Not scalable
- No automation
- Subjective analysis
- No historical tracking
AI Visibility Tool Comparison
Citedify
Type: One-time audit service
What it does: Comprehensive AI visibility audit across ChatGPT, Claude, Perplexity, and Google AI Overviews. Tests 20+ discovery prompts, analyzes responses, and delivers a detailed report with visibility score, competitor comparison, and prioritized recommendations.
Pricing: $499 one-time
Best for: B2B brands wanting a professional baseline audit with actionable recommendations
Key features:
- Multi-platform testing (ChatGPT, Claude, Perplexity, Google AI)
- 20+ prompts tested across different intents
- Competitor benchmarking
- Visibility score (0-100)
- 90-day action roadmap
- 20+ page PDF report
- 48-hour delivery
Pros:
- Comprehensive analysis
- Human-reviewed insights
- Clear recommendations
- No subscription required
Cons:
- Point-in-time snapshot
- No continuous monitoring
- Manual follow-up for updates
Learn more about Citedify's AI Visibility Audit
Otterly.AI
Type: Continuous monitoring platform
What it does: Tracks how AI search engines respond to queries about your brand and competitors on an ongoing basis. Provides dashboards, alerts, and historical trending.
Pricing: Starting at $99/month
Best for: Marketing teams running active GEO campaigns who need ongoing visibility
Key features:
- Regular monitoring schedule
- Multiple AI platforms tracked
- Competitor tracking
- Trend analysis
- Alert notifications
- API access
Pros:
- Continuous visibility
- Historical data
- Automated tracking
- Competitor monitoring
Cons:
- Monthly cost adds up
- Limited prompts in lower tiers
- Requires active management
HowAISeesMe
Type: Freemium monitoring tool
What it does: Allows you to check how AI sees your brand with limited free queries and expanded paid features.
Pricing: Free tier available, paid plans from $49/month
Best for: Small businesses or individuals wanting to explore AI visibility affordably
Key features:
- Free basic checking
- Multiple AI platforms
- Simple interface
- Affordable entry point
Pros:
- Free option to start
- Easy to use
- Low commitment
Cons:
- Limited features in free tier
- Less comprehensive than enterprise tools
- Fewer prompts tested
Profound
Type: Enterprise GEO platform
What it does: Full-featured generative engine optimization platform with visibility tracking, content recommendations, and workflow integration.
Pricing: Custom (enterprise)
Best for: Large brands and agencies with significant GEO budgets
Key features:
- Comprehensive monitoring
- Content optimization suggestions
- Team collaboration
- API integrations
- Custom reporting
- Account management
Pros:
- Enterprise features
- Deep analytics
- Team support
- Integration options
Cons:
- Enterprise pricing
- May be overkill for smaller brands
- Implementation time
Peec AI
Type: AI answer monitoring
What it does: Monitors how AI answers questions about your brand across platforms.
Pricing: Varies by plan
Best for: Teams focused on answer quality across AI platforms
Key features:
- AI answer tracking
- Multi-platform support
- Sentiment analysis
- Historical tracking
Pros:
- Focus on answer quality
- Multi-platform
- Historical data
Cons:
- Newer platform
- Limited market presence
DIY Testing (Manual)
Type: Self-service
What it does: You ask AI platforms questions and record results manually.
Pricing: Free (time cost only)
Best for: Initial exploration, budget-constrained teams, specific spot checks
How to do it:
- Create a list of 20-30 prompts your customers might ask
- Test each prompt on ChatGPT, Claude, and Perplexity
- Record whether your brand appears
- Note position (primary, alternative, mentioned)
- Document competitor mentions
- Calculate mention rate and patterns
Template prompts to test:
- "What are the best [category] tools?"
- "What are alternatives to [competitor]?"
- "[Your brand] vs [competitor]"
- "Is [your brand] good for [use case]?"
- "What [category] should I use for [specific need]?"
Pros:
- Free
- Immediate
- Full control
Cons:
- Time-intensive
- Not scalable
- No automation
- Inconsistent methodology
- No trending
How to Choose the Right Tool
Consider Your Needs
Choose a one-time audit if:
- You've never measured AI visibility
- You want to establish a baseline
- You're on a tight budget
- You plan to audit quarterly
- You need clear recommendations to act on
Choose continuous monitoring if:
- You're actively optimizing for GEO
- You need to track progress over time
- You have content publishing regularly
- You want alerts for visibility changes
- Budget allows for ongoing subscription
Choose DIY testing if:
- You're just exploring AI visibility
- Budget is extremely limited
- You have simple, specific questions
- You're testing before investing in tools
Questions to Ask
-
How many AI platforms do you need to track?
- Just ChatGPT? → Simpler tools work
- Multiple platforms? → Need comprehensive coverage
-
How often do you need to check?
- Once per quarter? → One-time audit
- Weekly/monthly? → Continuous monitoring
-
What's your budget?
- $500/year or less? → One-time audits or DIY
- $1,000+/year? → Continuous monitoring options
-
How important is competitor tracking?
- Critical? → Tools with competitor features
- Nice to have? → Basic tools may suffice
-
Do you need recommendations or just data?
- Need guidance? → Services with analysis
- Just data? → Monitoring dashboards
Tool Comparison Summary
| Tool | Type | Pricing | Platforms | Best For |
|---|---|---|---|---|
| Citedify | Audit | $499 one-time | ChatGPT, Claude, Perplexity, Google AI | B2B brands wanting baseline |
| Otterly.AI | Monitoring | $99+/mo | Multiple | Active GEO programs |
| HowAISeesMe | Freemium | Free-$49/mo | Multiple | Small businesses |
| Profound | Enterprise | Custom | Multiple | Large brands, agencies |
| DIY | Manual | Free | Any | Budget-constrained, exploration |
Getting Started
If You're New to AI Visibility
- Start with manual testing - Spend an hour testing key prompts to understand the landscape
- Get a baseline audit - Use a one-time audit service to establish proper benchmarks
- Implement recommendations - Make the changes suggested in your audit
- Re-audit in 90 days - Measure progress after implementing fixes
If You're Ready to Scale
- Choose a monitoring platform - Select based on your budget and needs
- Set up tracking - Configure prompts and competitors
- Establish baselines - Let data accumulate before drawing conclusions
- Create optimization workflow - Build process for acting on insights
If You're Budget-Constrained
- Use DIY testing - Create a spreadsheet and test manually
- Focus on priority prompts - Test the 10 most important queries thoroughly
- Save for periodic audits - Budget for quarterly professional audits
- Upgrade when ready - Move to monitoring tools as budget allows
Key Metrics to Track
Regardless of which tool you use, focus on these metrics:
Mention Rate Percentage of relevant queries where your brand is cited. Higher is better.
Position Quality
- Primary recommendation (best)
- Alternative/also consider (good)
- Mentioned in passing (moderate)
- Not mentioned (needs work)
Sentiment How positively AI describes your brand. Track for negative mentions.
Platform Coverage Consistency across ChatGPT, Claude, Perplexity, and Google AI.
Competitor Gap How your visibility compares to key competitors.
Conclusion
AI visibility checker tools are essential for understanding how AI assistants perceive your brand. Whether you choose a one-time audit, continuous monitoring, or DIY testing depends on your needs, budget, and GEO maturity.
The key is to start measuring. You can't improve what you don't track, and with AI search growing rapidly, the brands that measure and optimize their AI visibility today will have a significant advantage tomorrow.
Ready to measure your AI visibility? Get a comprehensive audit or learn more about GEO to understand how to improve your AI presence.
